A new hi-tech, high-energy live action sports show made its UK debut at Motorcycle Live in November. Moto Cirque, conceived by ASL Active CEO Matt Bates, delivered a one-of-a-kind spectacle that fused two-wheeled action with immersive performance and cutting-edge production.
“We like to push the limits on what’s possible with a live performance, and Moto Cirque will be the first of its kind. It’s a completely new show in a different layout that showcases everything possible on two wheels — all performed in the dark.”
Matt Bates, Chief Executive, ASL Activations & Events
The choreographed daily shows featured an all-star line-up of two-wheel talent, including street bike stunt rider Lee Bowers, Flatland BMX athlete Lee Musselwhite, Freestyle Motocross from the Bolddog FMX Team (Dan Whitby, Samson Eaton and Arran Powley), and Moto Trials rider Jack Price. Joined by the futuristic Tron dance group, each 30-minute performance blended lights, lasers, choreography and jaw-dropping tricks into an intense, high-impact live experience.
Getting behind the new spectacular was Fix Auto UK, which took title sponsorship of the show.
“Moto-Cirque is a unique offering which gives us access to the automotive audience in a completely new way. With over 110,000 visitors attending Motorcycle Live, it provides an exciting platform to engage audiences and promote the Fix Auto UK brand at this prestigious event.”
Milly Bartholomew, Marketing Manager, Fix Auto UK
Watch below as ASL commentator Matt Crowhurst explains the Moto Cirque concept and what audiences can expect.
Further coverage of Moto Cirque:
- Evening Standard – Motorcycle Live Birmingham review
- Women on Bike – Moto-Cirque: la moto come spettacolo
- Bodyshop Magazine – Fix Auto backs Moto-Cirque
