Triumph Scrambler 1200 Launch

Date

Apr 2019

Services

Event Production, Content Creation, Brand Activation
Triumph Scrambler 1200 Launch

ASL Active delivered the launch of the Triumph Scrambler 1200 in London, transforming ExCeL into a dirt-powered playground for a high-energy brand experience attended by celebrities, riders and motorcycle fans.

On October 24th, ASL Active joined over 2,000 people including celebrities, motorcycle enthusiasts and opinion leaders for the launch of the Triumph Scrambler 1200.

ASL took an empty London Excel and transformed one part into a dirt playground for teams to race and trial Triumph’s brand new bike. Teams were split into National and went against each other to crown a winner! Take a look below:

Tom Hardy, Professor Green, The Amazons and Carl Froch were all present to witness the unveiling. ASL managed every aspect of the track including the timing, staffing, safety and signing riders on.

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