The Brief
Create and grow a live indoor motocross format combining elite racing, freestyle motocross and arena entertainment within a repeatable touring production.
Over 25 years, Arenacross has evolved into one of the UK’s leading indoor action sports properties, designed to make motocross accessible to wider audiences while delivering a live show experience alongside the racing.
The Challenge
Indoor motocross demands precision. Every venue requires a temporary race circuit, live show infrastructure, technical production, athlete integration and audience management to operate together inside a tightly controlled arena environment.
The challenge is maintaining a consistent, high-energy touring format while adapting to different venues, audiences and operational demands across the series.
Our Role
ASL Active created and continues to lead Arenacross as an owned IP event property.
Our role spans the full delivery of the series, including arena production, track design, technical delivery, show direction, athlete integration, touring logistics, fan experience, marketing, ticketing and commercial partnerships.
Alongside live delivery, we continue evolving the format itself as Arenacross expands internationally through the Arenacross World Tour.
Delivery
Over 25 years, Arenacross has become one of the most recognised indoor motocross formats outside of the US, attracting more than half a million spectators.
The series combines world-class racing, freestyle motocross and live entertainment within a touring arena production built specifically for large-scale indoor venues.
Today, Arenacross continues to evolve internationally through the Arenacross World Tour, expanding the format into new markets while retaining the identity that built the series in the UK.
