The Brief
Reposition Drambuie for a younger audience through a multi-day activation in the Highlands. Bring together global ambassadors, media, trade and partners within one shared experience. Create something rooted in Scottish heritage that people would genuinely want to be part of.
The Challenge
Translating the brand’s vision into a working, real-world experience – without overcomplicating it. This wasn’t a single event or a controlled environment; the production moved across multiple locations, bringing together brand, talent, media and broadcast, each with different demands, requiring clear structure and consistent alignment throughout.
Our Role
We led the production of the Drambuie Pursuit, slotting into an existing team and working alongside brand, broadcast, talent and stakeholders. Our role was to connect all moving parts – aligning teams, adapting to changing locations and conditions, and ensuring the experience remained consistent and true to the brand.
Delivery
The Pursuit was delivered across multiple locations as a coordinated, multi-team production. We integrated into the existing structure, aligning delivery across brand, broadcast and on-the-ground teams to keep everything clear, consistent and moving—bringing the brand to life both on the ground and on screen.
