The Brief
Introduce the Ford Ranger to new audiences across the UK, repositioning it for both trade and lifestyle audiences.
The Challenge
Facing multiple environments and a mission to create usable moments for the brand. The campaign needed to connect with two distinct audiences—tradespeople and action sports, while operating in busy public spaces across a fast-moving national tour. Each location came with different constraints and logistical considerations. At the same time, the activation needed to remain consistent, both in how the brand showed up and how the experience worked.
Our Role
We designed and delivered the full touring production across fourteen activations in seven major cities. We managed the rollout end-to-end, overseeing environment design, logistics, staging, vehicle integration, athlete management, on-site delivery and content creation
Delivery
Each stop transformed public squares and arena forecourts into a branded environment built for interaction. Staging, vehicle display zones and audience engagement areas were designed to work in high-footfall urban locations, encouraging hands-on interaction while creating a strong visual presence.
