The Brief
Deliver a signature Red Bull stunt live that would capture global attention, using Tower Bridge as the stage.
The Challenge
Producing in an environment that wasn’t controlled or closed. The location meant shutting down and lifting one of London’s busiest bridges, coordinating across multiple stakeholders, and delivering a high-risk stunt in a live, public setting – while meeting broadcast standards and maintaining complete control of safety.
Our Role
Leading the production from planning through to execution, including managing permissions, council liaison, stunt delivery and live broadcast integration.
Delivery
With the bascules raised over the Thames, Robbie Maddison executed a backflip across the open span; captured live and delivered as a defining Red Bull moment. A technically complex production, delivered cleanly, in one of the most high-profile public environments in the UK.
