Building The Goodwood Action Sports Arena
ASL Active continues to shape the production environment behind the Goodwood Action Sports Arena at the Goodwood Festival of Speed.
The Best Live Events Don’t Feel Manufactured
Modern audiences expect more than spectacle alone. ASL Active explores how authentic production environments create stronger audience connection across live events, action sports and motorsport culture.
Why Experience Still Matters
ASL Active reflects on the importance of genuine industry experience within action sports and live entertainment production.
From operational delivery to audience authenticity, experience continues to shape how successful live environments are created.
Moto Cirque Premieres at Motorcycle Live
Moto Cirque made its UK debut at Motorcycle Live, delivering a bold, hi-tech live performance that fused two-wheeled action, choreography and immersive production into a completely new spectator experience.
Triumph Scrambler 1200 Launch
ASL Active delivered the launch of the Triumph Scrambler 1200 in London, transforming ExCeL into a dirt-powered playground for a high-energy brand experience attended by celebrities, riders and motorcycle fans.
ASL Activation Represented at the BlackBook Motorsport Forum
ASL Activation was represented at the BlackBook Motorsport Forum, joining leading brands and rights holders to discuss innovation, partnerships and the future of motorsport engagement.
ASL Active in Action
Behind the scenes with the ASL Active team as they deliver live action, content and broadcast moments across some of the UK’s biggest motorsport and lifestyle events.
ASL Active spectacular at the #FOS Ball
In the last four days, the Festival of Speed has played host to some of the most boundary-pushing action sports, as Arenacross UK present the GAS (Goodwood Action Sports) shows throughout the weekend. Our Freestylers got a chance like no other to ride at the Festival of Speed Ball, the outcome… absolutely incredible! [row] [col […]
The Goodwood Festival of Speed, GAS Arena: Day 3 and 4
ASL Active have been busy over the final days of #FOS ensuring that the shows and activations fire on all cylinders! The GAS Arena, presented by Arenacross has seen packed shows with the riders pushing the limits of their sport for the crowd’s entertainment. Throughout the experience zone, our coaches have seen hundreds of kids try […]
The Goodwood Festival of Speed, GAS Arena: Day 1 and 2
Goodwood Festival of Speed has already seen hundreds and thousands of fans through the gates and many of them have already come to see the magic at the GAS Arena, presented by Arenacross UK. The Shows have captivated and hooked action sports fans or those new to the sports! [ux_video url=”https://youtu.be/jGS456bQ6WY” height=”32%”] [ux_video url=”https://youtu.be/CfoadTasPlU” height=”32%”]